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Local Green Points has a distinctive green purpose – we want to stimulate and reward greener behaviour. We are not a charity or a government agency and like any company we have to ensure that our business is commercially viable and provides a return for our shareholders. However we aim to operate in a way that is ethical and to ensure, as far as possible, that our business activities have a positive impact on the environment. We are pleased to describe our company as an ethical eco-business.
Local Green Points aims to stimulate and reward greener behaviour through the following four main activity areas:-
As a company we recognise that everyone can do their bit for the planet and it is the collective actions of millions of ordinary people, combined with government action, that will make all the difference in the fight against global warming. We will engage in discussion with a number of organisations to see how our Green Points can be used to incentivise and reward aspects of greener behaviour (ie walking or cycling to work and school, recycling, switching to renewable energy, taking holidays by train
We are aiming to provide a loyalty programme that individuals can join, by becoming members of Local Green Points, and earn Green Points that can only be redeemed against products, services, experiences and charity gifts that are genuinely green (ie they are ecologically-based, and either have a positive impact on the environment or any impact they do have has been minimised by our redemption partners). These redemption offerings are all the items available in our eShop (see above). The founders of Local Green Points felt strongly that it does not make sense with the onset of global warming to be rewarding customers with flights and other incentives that are damaging to our planet and that there is an urgent need to provide customers with a green loyalty solution.
Our members are able to earn Green Points on all purchases made through our eShop which we believe will really stimulate people to move their shopping onto a greener path. Our members are also able to earn Green Points on all purchases made through our affiliate network as we are aware of the challenge we face in shifting consumer behaviour onto a greener path and we want to offer people the opportunity to earn Green Points in their everyday lives and believe that as members start to transact in our programme and become aware of the range and quality of green offerings available that they will increasingly shop through our Green Shop.
Our members are also able to earn Green Points with selected organisations that want to use our green loyalty programme as an incentive to stimulate greener behaviour (see Green incentives below).
Our aim is to use our website and our loyalty programme to increase public awareness of green issues and to help to build up a community of individuals and organisations that are committed to taking positive action on the environment. We are doing this through the provision of green news, information and entertainment as well as running surveys and in the future, enabling blogs and more dialogue. The tone of our communications aims to be fun and engaging and to avoid “directing” as we want to bring as many people as possible to positively engage into our Local Green Points community.
Through our parent company Green Rewards we are aiming to make consumers aware of the broad range of innovative, stylish and desirable green products, services, experiences and charity gifts that are available and to encourage consumers to move their shopping onto a greener path. We are sourcing a unique and extensive green collection that has been selected and vetted by our team and approved by our Sustainability Advisory Panel. We are making this green collection available for purchase through the our website - we will seek to extend and refresh our product range, particularly in the field of energy efficiency.
As a company we want to minimise the environmental impact of activities carried out by our staff and our suppliers, and we are committed to the actions outlined below:
We have set up an independent panel of eco-experts, the Sustainability Advisory Panel, to advise us on how to meet the highest standards of sustainability. Membership of the panel is drawn from various sectors including fashion, carbon management, sustainable living and green charities.
We purchase 100% recycled paper and aim to reduce paper and other office waste as much as possible, with all used paper and cardboard either re-used or re-cycled.
Every effort is made to achieve energy efficiency in the office e.g. powering down/turning off equipment when not in use.
We will engage with suppliers who are commitment to sustainability.
Our team is encouraged to walk, cycle or to use public transport to travel to work through ourJUMP Scheme. Where it is commercially necessary to fly on business, we make arrangements to offset the impact of those flights.